Pollard Banknote

Pollard Banknote

/_uploads/images/Chevrolet_Silverado.jpgChevrolet® Silverado®

Pollard Banknote has added one of the most dependable, longest lasting full-size trucks on the road to its lineup—Chevrolet Silverado®. 2018 represents 100 years of Chevy™ Trucks. Chevrolet has ramped up marketing and promotions to celebrate this milestone, putting the Silverado® center stage. Lotteries launching a Chevrolet Silverado® instant game can leverage the momentum Chevrolet is building with extensive centennial advertising and special events, as well as a broad range of celebratory promotional merchandise. Chevrolet Silverado® delivers strong market awareness and loyal, passionate fans, including Chevrolet’s more than 25 million social media followers across Facebook, Instagram, Twitter, and YouTube. Silverado® instant ticket designs that incorporate Scratch FX®—one of Pollard Banknote’s most successful print innovations that adds a metallic shimmer to a ticket—further elevate the brand and garner the attention of the built-in fan base at retail. Silverado® aficionados and lottery players alike will want to ‘pick up’ instant tickets featuring this legendary truck, making it the ‘torque’ of the town!