Cookie Jam™ has all the ingredients for a successful instant ticket concept! In the digital game, players collect ingredients by matching the same-colored cookies to create pastries from around the world. Instant players love number and symbol match games and are sure to enjoy the delicious match-three play style. Cookie Jam™ characters and dessert-filled worlds offer colorful graphics that will make a sweet first impression at retail and whet the appetites of “Cookie Jammers” and instant players alike. Cookie Jam™ offers the opportunity to add a layer of user-generated content by inviting instant players to engage with the brand’s Cookie-A-Tizer, a fun online tool that allows players to upload a photo and see their face on top of a dancing cookie. With the addition of a voting mechanism, players will share the experience with their social networks, taking the contest to the next level and attracting even more players!