Jacks or Better® Joins Pollard Banknote's Licensed Products Portfolio
WINNIPEG, Manitoba, June 20, 2013 /CNW/ – Pollard Banknote Limited
(TSX: PBL) (“Pollard Banknote”) is pleased to announce that Jacks or Better® has joined the company’s growing list of licensed brands. Jacks or Better® is the most popular video slot machine game in casino history; a brand that is deeply entrenched in the gaming world. It gets its name from the fact that you must have at least a pair of Jacks in your hand in order to win. Jacks or Better® is a fast-paced, fun game that is sure to be popular among gaming enthusiasts and is an excellent option for lotteries looking to serve these and other poker-lovers.
Jacks or Better® has had a successful history in the lottery category, having enjoyed in the late 1990s above average sales results in over seven U.S. jurisdictions. It is the most common variation of video poker and Pollard Banknote is pleased to bring it back to the market. With cutting-edge ticket art, Jacks or Better® captures the excitement and popularity of this well-known brand and is sure to attract attention at retail. Whatever the skill level, poker enthusiasts and new players alike will bet on the Jacks or Better® instant ticket.
“Pollard Banknote is very excited to welcome Jacks or Better®® to our growing portfolio of licensed games,” said Sina Aiello, Vice President, Marketing at Pollard Banknote. “We know that our casino-style games are extremely popular within our client’s instant ticket lineup. We’re confident that this well-known game will provide a unique entertainment experience that will attract and engage instant ticket players.”
Jacks or Better® comes with a full turnkey marketing program that includes interactive games, second chance draws, online contests, special events, digital and social media campaigns, point-of-sale support, and pre-and post-launch analysis—all targeted at building awareness and generating sales.
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world’s leading full-service lottery vendors and is a major supplier to North America’s charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America.
Certain statements in this press release may constitute “forward-looking” statements and information which involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
FOR MORE INFORMATION, CONTACT:
Vice President, Marketing
Telephone: (204) 474-2323