Pollard Banknote

Pollard Banknote

POLLARD BANKNOTE AND TATTS LOTTERIES LAUNCH $15 MULTI-JURISDICTIONAL INSTANT GAME IN AUSTRALIA


WINNIPEG, Manitoba, July 17, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is proud to announce the launch of its first instant game produced for Tatts Lotteries, an operating unit of Tatts Group Limited which operates regulated lotteries in Australia. Launched on April 23, 2014, the $15 One Million Prestige instant game is offered by two lotteries—Golden Casket Lottery Corporation Limited (“Golden Casket”) and New South Wales Lotteries Corporation Pty Limited (“NSW Lotteries”). One Million Prestige is the first multi-jurisdictional game at the $15 price point offered by Tatts Lotteries.

One Million Prestige features Pollard Banknote’s patented Scratch FX®—a printing feature which adds sparkle and shine to the display and scratch-off graphics of instant tickets for a visual appeal and brilliance that exceeds that of foil, holographic foil, and metallic inks. The three play areas give players the possibility of winning up to 10 prizes per ticket, and boasts a top prize of $1 million.

“Pollard Banknote is excited about this newly formed partnership with Tatts Lotteries,” said Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. “This is an opportunity to demonstrate our dedication to developing instant games of the highest quality and security and to showcase our premium and proprietary innovations in the Australian marketplace.”

“This year we began working closely with Pollard Banknote, and we are leveraging both their unique proprietary products and their expertise in multi-jurisdictional games to boost retail sales and broaden the player base for Golden Casket and NSW Lotteries,” stated Bill Thorburn, Chief Operating Officer of Tatts Lotteries. He added, “Our first game with Pollard Banknote, One Million Prestige, featuring Scratch FX®, launched successfully and promoted just in time for our key Mother’s Day gifting period and since then has continued its popularity in these markets. We are also excited about our first Spectrum Scratch FX® game which launched on June 23. We will follow this with several more Scratch FX® games in the coming months.”

The second game Pollard Banknote printed for Tatts Lotteries, Scratch Me Happy, features Spectrum Scratch FX®, combining Scratch FX® with four-colour printing to create the appearance of vibrant coloured foil that stands out in the retail environment and outshines other coloured foil instant products in the marketplace. The featured balloon design has been perfect to assist in the celebrations of Golden Casket’s 30th Birthday for Instant Scratch-Its. Retailer feedback has been extremely positive since the launch and they have taken advantage of the celebratory nature to promote for all year round gifting and in particular for birthdays.

About Pollard Banknote Limited
Pollard Banknote is a leading lottery partner to more than 50 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels.  The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes.  Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements
Certain statements in this press release may constitute “forward-looking” statements and information which involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

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FOR MORE INFORMATION, CONTACT:

Doug Pollard
Co-Chief Executive Officer
Telephone: (204) 474-2323
E-mail: dpollard@pbl.ca
John Pollard
Co-Chief Executive Officer
Telephone: (204) 474-2323
E-mail: jpollard@pbl.ca
Rob Rose
Chief Financial Officer
Telephone: (204) 474-2323
E-mail: rrose@pbl.ca