Pollard Banknote

Pollard Banknote

Pollard Banknote Awarded Contract by the Iowa Lottery


WINNIPEG, Manitoba, January 29, 2013 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard
Banknote) is pleased to announce that it has recently been awarded a two-year contract by the Iowa
Lottery for instant ticket printing and related services. This agreement commenced on January 1, 2013,
and includes the option of four additional one-year extensions. As well, the Iowa Lottery has chosen to
extend its contract for the production of pull-tab tickets with American Games, a Pollard Banknote
company, for an additional year.

Working closely with the Iowa Lottery since 1993, Pollard Banknote has helped boost the Lottery’s
instant ticket sales by 77% over the past six years. The recent success of games such as Aces High and
Holiday Countdown, featuring Pollard Banknote’s patented Scratch FX® process, a high value, eyecatching
look that replicates the appearance of either foil or holographic foil, has had a considerable
impact on the Iowa Lottery’s sales. Overall instant ticket sales have increased more than 14%, from
$165.3 million in 2011 to $188.8 million in 2012.

The unwavering success of this long-standing partnership is further demonstrated by two of the Iowa
Lottery’s top-performing products – Crossword and Bingo – both of which are produced using Pollard
Banknote’s proven complex game programming expertise and translucent marking system. In 2012,
Crossword and Bingo games accounted for a combined 34% of the Iowa Lottery’s instant ticket sales.
“Pollard Banknote is eager to take this opportunity to expand our role with the Iowa Lottery,” said Doug
Pollard, Co-Chief Executive Officer, Pollard Banknote. “Given Iowa’s remarkable sales growth in recent
years introducing products like our patented Scratch FX®, we are confident that our innovations –
including the upcoming launch of the Pollard PlayBook® – will continue to be a tool used to reach new
players in the Iowa market.”

"We have forged a strong connection with Pollard Banknote through the years, both in our instantscratch
and pull-tab ticket businesses,” said Terry Rich, CEO of the Iowa Lottery Authority. ”Pollard’s
support and innovation have helped us achieve back-to-back record years of scratch ticket sales and we
are pleased we can continue this relationship with the goal of providing more revenues for the citizens
of Iowa.”

Since 1985, the Iowa Lottery has raised more than $1.4 billion for state programs that benefit all Iowans.
Today, lottery proceeds in Iowa have three main purposes: They provide support for veterans, help for a
variety of significant projects through the state General Fund, and backing for the Vision Iowa program,
which was implemented to create tourism destinations and community attractions in the state and build
and repair schools.

About Pollard Banknote Limited
Pollard Banknote Limited is one of the world’s leading full-service lottery vendors and is a major supplier
to North America’s charitable gaming industry. The company manufactures instant lottery tickets and
provides related programming, design, and marketing support. As well, Pollard Banknote manufactures
pull-tab tickets and bingo paper, and supplies lottery management services (including warehousing and
distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family
and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some
of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and
South America.

Forward-looking Statements
Certain statements in this press release may constitute “forward-looking” statements and information
which involve known and unknown risks, uncertainties, and other factors which may cause actual results,
performance, or achievements to be materially different from any future results, performance, or
achievements expressed or implied by such forward-looking statements. When used in this document,
such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar
terminology. These statements reflect management’s current expectations regarding future events and
operating performance and speak only as of the date of this document. There should not be an
expectation that such information will in all circumstances be updated, supplemented, or revised
whether as a result of new information, changing circumstances, future events, or otherwise.
                                                                             
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FOR MORE INFORMATION, CONTACT: 

Doug Pollard (dpollard@pbl.ca)                John Pollard (jpollard@pbl.ca
Co-Chief Executive Officer                        Co-Chief Executive Officer 
Telephone: (204) 474-2323                        Telephone : (204) 474-2323 
Facsimile: (204) 453-1375                         Facsimile: (204) 453-1375 

Rob Rose (rrose@pbl.ca
Chief Financial Officer 
Telephone: (204) 474-2323 
Facsimile: (204) 453-1375