POLLARD BANKNOTE AWARDED INSTANT GAME TICKETS CONTRACT BY THE SOUTH DAKOTA LOTTERY
WINNIPEG, Manitoba, September 22, 2016 /CNW/
– Pollard Banknote Limited
(TSX: PBL) (“Pollard Banknote”) is pleased to announce that it has been awarded a new three-year contract by the South Dakota Lottery as a secondary printer of instant game tickets. The contract, which commenced on August 30, 2016, includes the option of three additional one-year extensions.
As a new addition to Pollard Banknote’s client list, the South Dakota Lottery will now have the opportunity to leverage the company’s value-added strategic marketing services as well as revenue-boosting products such as its successful Scratch FX®, the Pollard PlayBook®, and numerous digital offerings. Scratch FX® adds sparkle and shine to an instant ticket for a visual appeal that exceeds that of foil and metallic inks and achieves maximum impact at retail. The Pollard PlayBook® brings multiple games together in a booklet format, optimizing play value. These sales-driving print innovations, along with Pollard Banknote’s digital offerings that add exciting interactive play, have the potential to broaden the Lottery’s player base.
“We are very pleased that the South Dakota Lottery has chosen us as an instant ticket supplier,” said Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. “We are eager to collaborate with the Lottery to help identify opportunities that will drive growth and revenue using our innovative print and interactive products.”
“Pollard Banknote has an industry-wide reputation providing innovative entertainment products as well as value-added services to lotteries and their players," said Norman Lingle, Executive Director, South Dakota Lottery. “We look forward to working together to explore the company’s instant and digital offerings and determine which products will best fit our market and, ultimately, help contribute revenue for the benefit of South Dakotans.”
In 1987, South Dakota legislators authorized the creation of the South Dakota Lottery, its commission and the sale of instant tickets. The Lottery sold its first instant ticket six months later. In FY2015, the Lottery transferred more than $112 million to the state’s General Fund and Capital Construction Fund in support of projects important to South Dakotans, such as education, natural resource development projects, responsible gaming initiatives and others.
About Pollard Banknote Limited
Pollard Banknote is a leading lottery partner to more than 50 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com
Certain statements in this press release may constitute “forward-looking” statements and information which involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
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