Pollard Banknote

Pollard Banknote

THE MICHIGAN LOTTERY ADDS INTERACTIVE APP TO WILD TIME INSTANT GAME


WINNIPEG, Manitoba, February 20, 2014 /CNW/ – Pollard Banknote Limited (TSX: PBL) (Pollard Banknote) is pleased to announce the launch of the Michigan Lottery’s latest innovative instant product, $5 Diamond Wild Time, featuring an interactive second chance game app. Wild Time has been a staple instant game in the Michigan marketplace for more than 20 years, and with the addition of an interactive component, players now have more ways to play the game with additional chances to win.  

Launched on February 4, 2014, the Wild Time app is available online and allows players to play for fun or participate in a second-chance promotion. By using the app to enter non-winning tickets, players have the opportunity to win Players Club reward points or instant game cash coupons, which are redeemable at any retailer. A mobile version for Android users can be found at the Google Play Store, and an iPhone and iPad version is available for download at the Apple Store. 

Developed in collaboration with Pollard Banknote, the Wild Time app builds on the remarkable success generated by previous interactive second-chance apps used to support Bingo, Cashword, and many of the Lottery’s licensed properties. The Wild Time interactive game features a format that gives players visiting the website the full experience of Wild Time’s attention-grabbing animation and entertaining sound effects. 

“The launch of the Michigan Lottery’s interactive Wild Time app is the latest in the Lottery’s continuing effort to provide players with the very best products that this industry has to offer, and Pollard Banknote is proud to provide the tools needed to support that initiative,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “Based on the incredible success the Lottery has experienced with its Cashword and Bingo apps, we are confident that players and retailers in Michigan will respond just as enthusiastically to the increased playability of this popular game.”

“With the introduction of this exceptional new game, Pollard Banknote has once again proven itself to be the partner of choice when it comes to innovation,” said Tom Weber, Chief Deputy Commissioner, Michigan Lottery. “This fun, new app gives users more chances to play and win, and allows potential players to familiarize themselves the popular Wild Time brand by providing the option to play for fun. We look forward to continuing our partnership with Pollard Banknote to leverage current technology and develop more of these ground-breaking products for our players to enjoy, which ultimately benefits the State of Michigan.”

Pollard Banknote and its predecessor companies have been the primary instant ticket supplier to the Michigan Lottery since 1986. In fiscal year 2013, the Michigan Lottery provided $734.3 million to the State School Aid Fund. Established in 1972, the mission of the Michigan Lottery is to support State education programs with the highest integrity. It accomplishes this by providing highly entertaining products through a dynamic public business enterprise built upon honesty, customer satisfaction, and teamwork.

About Pollard Banknote Limited
Pollard Banknote Limited is one of the world’s leading full-service lottery vendors and is a major supplier to North America’s charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America.

Forward-looking Statements
Certain statements in this press release may constitute “forward-looking” statements and information which involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

-30-

FOR MORE INFORMATION, CONTACT:

Doug Pollard (dpollard@pbl.ca)
Co-Chief Executive Officer
Phone: (204) 474-2323
Fax: (204) 453-1375

John Pollard (jpollard@pbl.ca)
Co-Chief Executive Officer
Phone: (204) 474-2323
Fax: (204) 453-1375

Rob Rose(rrose@pbl.ca)
Chief Financial Officer
Phone: (204) 474-2323
Fax: (204) 453-1375