Pollard Banknote’s patented Scratch FX® adds sparkle and shine to instant tickets for a visual appeal and brilliance that exceeds that of foil, holographic foil and metallic inks, and drives sales by making tickets stand out at retail.
tickets present an environmentally friendly alternative to traditional products featuring these attributes. Scratch FX®
can be applied to both the base graphic and overprint areas of a ticket, allowing great customization of games to achieve maximum impact at retail.
Silver and holographic hues allow lotteries to cater to the color palates of their players. It’s the perfect way to visually enhance premium instant tickets.
The Scratch FX® advantage:
- Drives instant sales
- Exceeds the sparkle of holographic stock
- Maximizes return on investment
- Provides a strong visual impact
- Cuts through retail clutter
- Adds perceived value
- Can be applied to recyclable stock
Many lotteries have achieved unbelievable success using Pollard Banknote’s patented Scratch FX® process. To date, 28 lotteries worldwide have launched a total of 171 Scratch FX® offerings. First game Scratch FX® launches have sold 32% higher than average games at the same price point. In sum, our Scratch FX® products have collectively contributed over $2 billion in retail sales to participating jurisdictions..