Pollard Banknote

Pollard Banknote

Social Instants™



No doubt about it, social media networks like Facebook, Twitter, Google+, and others have now become an everyday aspect of our lives. Because of this, social marketing must be a major component of any lottery's marketing activities. And Pollard Banknote has the perfect solution!

Our patent-pending Social Instants™ brings social media and smartphone technology to the instant ticket realm, resulting in exciting revenue-generating opportunities for lotteries. By pairing cutting-edge product innovation with social marketing, Social Instants™ maximizes the popularity of instant tickets with the 18-to-34-year-old demographic, while stimulating sales growth within established market segments.

How it Works

Pollard Banknote's Social Instants™ is user-friendly and ultra-convenient. Using our patent-pending Quick Link™ technology, players simply scan a QR code located on the ticket using their smartphone. They are then seamlessly connected to our Social Instants™ app, which allows them to share winning experiences via their social networks, enter second chance draws using non-winning tickets, and invite friends/family to participate in team play.

Everybody Benefits


  • Monetize your investment in social media.
  • Attract new customers.
  • Maximize revenue via increased player participation and purchases.


  • Players can find retailers via smartphone maps.
  • Team play directs more players back to retailers.
  • Dynamic advertising of in-store winners drives sales at participating locations.


  • Players get motivational winner awareness messaging from their peers.
  • Second chance draws entries for all non-winning tickets.
  • More incentives, chances to win, and entertainment value via team play.