Press Release

Pollard, Diamond Game, And NeoPollard To Showcase Latest Innovations At NASPL ’18

WINNIPEG, Manitoba, September 24, 2018 /CNW/ Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that its affiliate company, Diamond Game Enterprises Inc. (“Diamond Game”), and joint venture company, NeoPollard Interactive LLC (“NeoPollard Interactive”), will be featured at the Pollard Banknote booth at the North American Association of State and Provincial Lotteries (“NASPL”) 2018 Annual Conference, which takes place in Cleveland, Ohio from September 24 to 28, 2018.

This year’s booth will showcase our vision for future lottery success—where great products, retail excellence, and digital innovation converge to drive revenue for good causes—engaging current players, while also attracting a new generation of players.

To help lotteries maximize the impact of their instant ticket portfolios, Pollard Banknote will unveil many new innovations, including the most recent addition to its Scratch FX® family of products—Scratch FXtra™—along with Pollard Banknote’s best-selling games of 2018, and licensed brand promotions for Chevrolet® Silverado® and Marilyn Monroe™.

NeoPollard Interactive will be featuring a life-sized augmented reality version of one of its Games Studio’s top performing eInstant games, the Queen of Diamonds, crowned the top-grossing eInstant game of 2017. Challenge your colleagues to a game and you could be crowned champion and receive a truly royal prize!

Several other innovative digital products will be featured, including an augmented reality execution for core games, like Cashword. Learn how our next-generation PlayOn™ Player Engagement Solution, is generating unprecedented omni-channel loyalty and engagement.

Pollard Banknote will also showcase retail innovation such as scanACTIV™—an in-lane ticket solution to merchandise instant tickets at retail. Diamond Game will also show how infusing innovation into lottery products can help lotteries expand their retail footprint into social establishments and bring lottery to new players.

“We are very excited to have all three companies together at NASPL this year,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “We are always looking to explore new concepts and products, while never falling out of love with our core business. This year, we are eager to demonstrate the combined strengths of all our product lines across multiple channels that help lotteries reach new generations of players and maximize proceeds for the good causes they support.”

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, and a full suite of digital offerings ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in providing pull-tab tickets, bingo paper and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.6% by the Pollard family and 32.4% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

About NeoPollard Interactive

NeoPollard Interactive LLC (“NeoPollard Interactive”) is jointly owned by two of the world’s most trusted and reputable companies in lottery and internet gaming—Pollard Banknote Limited (“Pollard Banknote”) and NeoGames S.A.R.L. (“NeoGames”). Established in 2014, NeoPollard Interactive combines the marketing expertise and extensive worldwide lottery experience of Pollard Banknote with the proven leadership and technology of NeoGames in launching new online and mobile gaming products and services suited to an ever-evolving marketplace. The company leverages the strengths of each partner company to develop, implement, operate, and maintain innovative online gaming services that enable regulated lottery clients to generate revenues for good causes. For more information, please visit our website at www.neopollard.com.

About Diamond Game

Diamond Game designs, produces, and services games, gaming systems, and tickets for the public gaming, Native American, and charity markets. Diamond Game maintains its corporate headquarters in Los Angeles, California and service facilities in Hamilton, Ontario, and Jefferson City, Missouri.

On August 3, 2017, Pollard Banknote Limited acquired a majority interest in Innova Gaming Group Inc., the parent company of Diamond Game Enterprises, Inc., and Diamond Game Canada ULC. This acquisition furthers the company’s reach in the lottery and charitable gaming industry as Pollard Banknote is a leading partner to more than 60 lotteries worldwide, and also plays a major role in the charitable pull-tab and bingo markets in North America. For more information, please visit our website at www.diamondgame.com.

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as “may,” “will,” “expect,” “believe,” “plan,” and other similar terminology. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

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FOR MORE INFORMATION CONTACT:

Doug Pollard
Co-Chief Executive Officer
E-mail: dpollard@pbl.ca

John Pollard
Co-Chief Executive Officer
E-mail: jpollard@pbl.ca

Rob Rose
Chief Financial Officer
E-mail: rrose@pbl.ca

Pollard Banknote Limited
Telephone: (204) 474-2323